What is the value of social media?
As I am sure many of you already know, our firm has recently “gone live” with the use of social media to stay connected to our clients. We currently have a Facebook Fan Page, LinkedIn Company Profile, and Twitter account. While some may question the business utility and effectiveness of social media in staying connected with existing clients and potentially connecting with new ones, a recent story from a good friend of mine confirmed the potential value in using social media properly.
This friend is a former athlete at a well-known private university in
The moral of the story is this. While social and business media tools should never replace good old-fashioned personal contact, there is undeniable evidence that when used properly, they can be a starting point for broadening your professional network. Happy hunting.